CurbSide

The Initial Hypothesis

Our initial hypothesis has identify three gaps in the medical landscape, where there is a need for doctors to expand their network, their constant need to keep updated to the latest medical news and locuming doctors to looking for freelance job.

All this three problem made up the potential key aspect of this product pillars of networking, education and jobs. Bearing that in mind and our assumptions, we embarked on our research to test and validate the hypothesis while putting ourselves in the shoes of doctors.

Our Design Methodology

Background research

Understanding the medical and healthcare landscape. Secondary research on competitive and comparative analysis on digital healthcare, social networking, academia, design, programming tools

User interviews

13 users that includes General practitioners, specialist in public, private sector and locums. Total approximately 520 minutes of interviews.

Synthesising findings

Approximately 176 raw insights are synthesised into six overarching themes using affinity mapping.

Problem statement

Developed a primary and secondary persona to aid us in defining the problem statement

Designing the solutions

Conducted design studio; created a design system and 4 user flows with 40 screens in total

Testing & iterating

Conducted usability testing with five users and iterated solution design

Interview Objective

To understand the prioritised needs of General Practitioners (GPs) amidst the changing medical landscape

The key purpose of the user interview was to help us gain a broad understanding of the medical ecosystem from the perspective of a doctor. We have crafted two interview guides, first was used with the first four interviewees. After that, the revised version was then crafted based on the qualitative findings and recurring themes that we felt the need to delve deeper.

Towards automating and self-serving processes

Mobile-first approach and responsive webapp

User Interviews

Key Insights

The gap between GPs & specialist

GPs has constraints opportunity as patient see them as a referral to specialists. Specialists are overwhelmed by many patients who can be taken care of by the GPs. Both look to each other to enhance their practice.

Doctors need to network to expand their medical knowledge

Users did not see the need for networking other than doctors who are moving into private practice. However, they did not realise they were already networking through formal seminars and informal chats with their specialist friends to get advice or medical knowledge.

Jobs

Doctors are comfortably accessed through their existing systems or networks. Although many find limitations and problems using the existing methods.

Intellectual curiosity

Almost all of the interviewees we spoke to exhibited intellectual curiosity in both their professional and personal lives. Education was a lifestyle for them, they learn through books, articles, talks or the discussion with their fellow doctors.

Scope of work

Redefined Direction

After synthesising our findings we decided to narrow it down to focus on education and networking. We like to see this as a foundation that helps to connect the doctors through knowledge sharing. Once CurbSide has achieved this they can easily explore other areas.

Project Goals

To create a platform that allows doctors to pursue their intellectual curiosity in medicine and discuss medical knowledge in a safe and intimate setting.

Ideation Process

Design Studio

I was given this opportunity to facilitated the design studio workshop with our client and the team. With the objective and direction we kick off by using the “Crazy 8s” method to sketch 8 ideas in 5min, present and critique, converge our ideas and finally prioritise. A total of 3 hours session have helped us to generate innovative ideas, align our product vision and most importantly getting our client’s buy-in.

Highlights

Key Designs

Singpass to confirm user’s identity & Doc’s license

In early 2022, digital practising certificates (PC) can be view in the Singpass mobile app. Using Singpass to log in helps to reduce the tedious process of confirming the doctor’s identity. From user testing, users have feedback that they feel more assured by logging in through Singpass.

Connect & learn through common interests

Users can join channels with specific topics that they are interested in to keep themselves updated on medical articles, news and resources or engage in a real-life case discussion.

Direct message with disappearing mode

Users can further their discussion in private settings by sending a direct message. To ensure patient confidentiality, we have adopted the disappearing mode that allows messages or media that have been sent to self-destruct in 24 hours.

Broaden their medical knowledge

To help doctors expose themselves to many different areas of expertise, we have created a discovery section. They can get a recommendation based on the cases they view or interact with.

Natalie Koh, MBBS/MBA

Consultant Cardiologist (NHCS)
Digital Health Entrepreneur  (Co-Founder, WhiteCoat Global

startup testimonals

I worked with Haylee and her team (Playlist Studio) at the General Assembly User Experience Design Immersive (UXDI) Program as part of their capstone assignment.

The project brief was a complex one which involved an understanding of the healthcare provider space. Even without prior experience in the healthcare industry, Haylee and her team delivered a high-quality interactive prototype in the short space of three weeks compete with a usability testing report, as well as detailed findings and recommendations based on comprehensive user research interviews.

As attestation to the quality of the interactive prototype, several developers subsequently interviewed to build out the product have commented on the clarity of the wireframes.

Haylee’s experience in User Interface (UI) design clearly differentiated her, as she was able to navigate the transitions between UI and UX deftly. She is also extremely creative and able to think out of the box to troubleshoot obstructions to user flows effectively.

Haylee is an excellent team player and communicates clearly and effectively, with strict adherence to deadlines.

I cannot recommend her highly enough for future projects.

To create a safe space for doctors to discuss and expand their medical knowledge