I’m Haylee Lim, UIUX Designer

I help to connect the dots between you and your user.

Hello

你好

Apa khabar

வணக்கம்

Hello

你好

Apa khabar

வணக்கம்

Get in touch

I create intuitive designs that connect with the users

I find humans very interesting! We have similarity yet can be very different, especially the nuance of human behaviour while interacting with digital products. With that I am motivate to create user centric design through research and user interviews.
About Me

Featured Projects

Web, Mobile
Improve the process for tenants and Relationship mangers
My Role
Research, UX, UI
A Firemark Ventures portfolio company that provides tech-enabled full service property management, using smart technology to automate manual tasks and to provide for a seamless renting experience.
Web
Online platform for cyber insurance and Assurance
My Role
UI, Branding, QA Tester
Fully incubated within IAG’s Firemark in 2019, Cyber A360 (CA360) is the first corporate venture into the cyber insurance space.
Responsive website
Firemark Collective Website
My Role
Research, UX, UI, Branding, QA Tester
A rebrand initiative to position Firemark as one collective, that include all 3 functions as an ecosystem of support across industry, research (Futures), corporate venture capital (Ventures) and innovation lab (Labs).